Abel is the happy byproduct of founder and former winemaker Frances Shoemack's failed search for a truly beautiful, all-natural perfume. “I was surprised that even though I could get my hands on some incredible luxury natural skin care and makeup, when it came to perfume, it was just non-existent.” - Frances. The more she learned about the petrochemical industry and the toll it takes not only on us, but on the environment, the more she realized it was something she had to do. We believe in the power and beauty of 100% natural fragrances and their ability to enrich everyday life in a way that nothing else can. Because we owe it to nature, and it is important in everything we do, we are aware of the impact of our creation and consumption. Our fragrances are made from natural, plant-based ingredients that are easily biodegradable in our ecosystem. All our products are vegan and cruelty-free and all ingredients are ethically sourced. We believe in complete ingredient transparency and provide a full list of ingredients in all our fragrances here. A perfume shouldn't overwhelm a room and a brand shouldn't overwhelm the planet. We create with intention, not excess, always with one eye on excellence and integrity over the demand for 'things'.