Henné means "hair" in Swedish and is a celebration of women and the beauty of our uniqueness, but also of our common stories. It is also a tribute to Sweden, a central point of inspiration for the brand and where the founder first fell in love with Scandinavian nature and design.
Love for people and nature
In the summer of 2005, the puzzle pieces came together for Laura Xiao . It is often a succession of coincidences that determines our path and points us in the right direction. Take a fairy tale in which a lady meets a handsome, kind man at a sporting event and falls passionately in love. Then you can completely understand why she is moving to Sweden with that man. They live happily ever after, of course, but this is not the end of this story, rather the beginning.
So Laura's story continues in Sweden , where the winters are quite cold but spring and summer become a huge discovery. The Swedish lifestyle makes her a different person with different habits. She herself describes it as a transformation from a city girl to a nature lover under the influence of the natural and organic beauty she continues to discover.
The start of something beautiful
The Swedish soil turned out to be fertile as Henné grew roots that stretched further and further and formed a solid foundation for the brand we know today. In 2015, the company started with a clear mission: to develop products that you would be proud to display on your bathroom counter or that are worth putting in the most appreciated luxury handbags as an accessory.
With a crystal clear vision, Henné stands firm in its shoes: highly effective organic and natural beauty products without compromising on aesthetics. Real ecoluxury beauty in a stylish Scandinavian jacket.
Made with love in the USA
When you hold a Henné product in your hands, there's a whole lot of sweet love in the sleek, strong-looking packaging. Each Henné product is made with the utmost care and attention by a small but powerful team in Wilmington , North Carolina where Laura and her husband now live.
You can see Henné as a small work of art, made by passionate people who clearly appreciate the beauty around them. From sparkling colors on paintings to delicious smells that rise from a dish in a cozy restaurant. When you use your lipstick or lip scrub , you will be amazed by the scent that reaches your nose, the feeling on your skin and how your face will shine with these beautiful, subtle colors.
