We don't need many words to describe NCLA. Nevertheless, we would like to fill this page with 10 useful, fun and original facts about this hip, powerful brand.
- 2010
This year, NCLA was founded in Downtown, LA. The idea of NCLA originated in the mind of Elin Dannerstedt . Her apartment became the base for her own brand. In her own words, the stock of her products fit perfectly in her closet. Every beginning is difficult, but Elin quickly turned it into a growing success, together with her sister Anh-Thu.
- BRUXELLES MA BELLE
The half Swedish-half Vietnamese sisters were born in Brussels! At the age of 16, Elin emigrated to the US with her family. Her sister, Anh-Thu was 5 years old at the time. They grew up together in Southern California. It was mainly Elin who immediately fell in love with their new home base.
- CALIFORNIA
By growing up in California and falling head over heels in love with the typical lifestyle (think perfect weather, healthy lifestyles and cool vibes), a seed was planted in Elin at a young age. This seed, together with her love for art and design, grew into NCLA beauty. To this day, she is involved in product development. Her sister joined NCLA during her senior year in high school, becoming COO and co-owner.
- NAIL POLISH
NCLA was born with a limited range of products. The original step to the market was taken with nail polish. Not just any nail polish but vegan, 7-free formulas. Today, the brand specializes in color cosmetics and treatments that satisfy the desire for beauty while remaining flirty, cute and true to their LA roots.
- WOMEN IN POWER
The sisters are extremely proud that their company is entirely in the hands of women. The network that was built around NCLA also contributes to this. Just think of make-up artists, nail technicians, celebrities, founders of other brands and women in charge of non-profits.
- DRIVE FOR GROWTH
We certainly haven't seen the last of NCLA. The Dannerstedt sisters continue to expand the lines with one successful product after another. Some of their fragrances have become true cult favorites. We are looking forward to discovering many new, wonderful scents and colors from this Award-winning brand.
- MANTRA
NCLA has one very clear slogan that will continue to define production: never test on animals and use 100% vegan formulas. In this way they try to continue to distinguish themselves and be innovative. We think they will succeed in this with flying colours!
- LOVE FOR ANIMALS
Anh-Thu, COO of NCLA, brings her dearest four-legged friend Nala to work every day. We know someone who would also like that, a shop dog! Hey, Laura?
- SENSE-ATIONAL
Just like us, the sisters love a nice pun. This is how they describe their products as 'clean, feel-good beauty products that are effective, colorful, and sense-ational!' And that's why we started to like them just a little bit more! - SISTER LOVE
Finally, we put the sisters themselves in the spotlight. They were asked some questions that allowed us to learn some nice things about them.
source: NCLA website
